is a thinking process, where we collect every information by asking thoughtful series of questions about -
the business goals, target users & expectations from the project etc.
after receiving creative information from the client, we understand what client
expects logo to deliver like a classy, elegant etc. Use the logo’s main keywords to
extract some of the unexpected ideas.
Step3. Words association
we make a separate lists of each main word with its association then take
off the words that we find inconvenient or not relevant to the project and
make a combinations of 3 words - one word from each list.
we start creating visual by making sketches. Precision
in the design doesn’t matter it’s only about capturing
the essence of the idea & checking if it resonates with the business owner.
Step5. Review & finalize
we strictly conduct 2 design iterations with the business owner before finalizing on one version (colored).